MAZDA Archives - TheReporter.asia

Car has become the vehicle that is very important to people’s lives. Importantly, what customers want from car, in addition to the excellent driving performance, meet all purpose of use and beautiful appearance, is the safety technology featured. The car with good safety driving systems will help increase driver’s confidence, reduce injury and lessen the intensity from accident. Mazda is the one of the first Japanese brand that totally places great importance on safety of drivers, passengers and pedestrians. Therefore, we have researched and developed active safety technology for every new generation of SKYACTIV vehicles by providing ultimate safety instinct in car to prevent collision called “i-Activsense”. It is the system that could predict and alert drivers to avert collisions in every direction. The development of this technology is based on Mazda proactive safety concept with an aim to increase driving confidence and provide fun driving experience to all passengers. It is in accordance with Mazda's philosophy of creating excellent vehicles with highest safety. The Mazda’s i-Activsense technology could help the driver to feel comfortable and have the utmost safety while driving. Although safety technology has been featured in many present cars, few people pay attention to the details of safety technology and have no idea on how each function works to prevent and reduce the severity of accident on road. Let's get to know how each function works and how it protects and alerts driver when entering a critical situation. These are Mazda’s active safety technology called i-Activsense that helps to increase confidence of both driver and passenger and ensure that they will be safe throughout the journey. It can be assumed that this technology has been developed from knowledge accumulated for many year and combines with a variety of advanced technology to create the best of Mazda vehicles to serve the purpose of use and provide maximum security. The operational principle of i-Activsense technology is counted as Mazda's first step in developing cars into semi-automatic vehicles, which the vehicle is featured with system that automatically assists driver to drive and prevent the accident that may occurs. In addition, it also reduce accidents caused by inattentiveness due to driver fatigue and reduce the chance of severe accident on road that happens from reckless and inexperienced driving. This will be new driving standard of comfortable driving and highest safety. Moreover, in the process of developing the new-generation SKYACTIV vehicle, Mazda aims to advance its safety to the next level, starting from the design of body structure that enhances safety from collisions by using the tough, durable, strong and lightweight Ultra-high Tensile-Steel to form its framework. It allows driver to better control and help stabilize the car, reduce the vibration that would otherwise cause noise and reduce the amount of steering direction change while cornering. The perfect front-back balance is the advantage of lighter car. The new body of Mazda’s new generation model uses a frame structure that absorbs energy from multi-directions, helping to support vibration and can distribute impact force to enter the cabin in the event of an accident to ensure that drivers and passengers, from new drivers to the elderly as well as backseat passengers, will be safe in all driving situations. Mazda will continue to challenge its capabilities by developing desirable product and technology for customers in order to provide unforgettable experience followed by the “Sustainable Zoom-Zoom 2030” vision to develop environmentally friendly vehicles and meet international safety standard in the future. This is Mazda’s commitment to take care of customers and create desirable experience throughout the journey.

Decoding the latest Mazda technology, i-Activsense

Mazda Unveils All-New Mazda BT-50 in the world

Mazda launches prototype Mazda RX-Vision GT3 Concept online

Mazda SUV Recorded as Best Seller in April

Mazda achieved sales growth of 38% over 6,000 units

Mazda Sales break 70,000-units mark highest growth

Mazda exhibits futuristic KAI CONCEPT at Motor Show

Mazda jumps back into the pickup truck battle

Mazda soars with 7-month sales of almost 40,000 units

Mazda sales break 33,000 mark during first half of 2018

Mazda achieves record-breaking sales performance, promoted Thai to drive business