KBank will orchestrating ecosystems with partners to be where customers are to ensure a frictionless customer experience on platforms linking K PLUS with our partners\u2019 platforms for redemptions of KBank Reward Points for purchase of goods on K PLUS and addition of member cards of leading brands, KBank targets to increase personal loan by 178 billion Baht Mr. Patchara Samalapa, KBank President, said that consumers have increasingly migrated to digital banking service, as evidenced by the number of transactions via K PLUS that has risen by over 200 percent during the past three years. However, the number of transactions at branches remains high \u2013 topping 100 million, most of which are cash-related or identity authentication transactions which are conducted when signing up for financial services. KBank has thus focused mainly on multi-service channels so as to offer customers services via multiple channels and platforms, as client convenience holds the first priority. We aim to create ecosystems to be where customers are in order to provide excellent services throughout their journeys. To meet multiple lifestyle needs of customers, KBank has teamed with leading business partners within ecosytems at both the global and national level. These include Grab \u2013 a ride-hailing company; Facebook and LINE, popular social media platforms in Thailand; Central JD FinTech and JD Central which are Thai retail giants; PTTOR which is in the energy business; the CU NEX project in which KBank has teamed with Chulalongkorn University, a leading Thai university; and Lazada and Shopee \u2013 major e-commerce companies. KBank has also collaborated with startups such as YouTech from Singapore. Based on the \u201cBetter Together\u201d concept, these collaborative efforts aim to develop platforms or solutions that link spending formats in each business together for a seamless and positive customer experience. Mr. Patchara said that over the past two years, KBank has leveraged its expertise in digital banking and financial solutions through strategic partnerships with various businesses to innovate platforms for service experience enhancement. Notable endeavors are the development of applications or e-wallets which are \u201cPowered by KBank\u201d \u2013 a seamless integration of KBank and its partners under KBank\u2019s technology structure, and their linkage with the K PLUS application. The cooperative effort allows customers of KBank and its partners to access multiple financial services with ease. Through these initiatives, KBank and its partners can offer total solutions, thus ensuring a frictionless customer experience on a platform that links the K PLUS application to those of its partners. Distinguished offerings are as follows. 1) Linkage of services between K PLUS and its partners\u2019 platforms with the \u201cPowered by KBank\u201d technology, which allows customers to complete their transaction without switching from one application to another, thus providing greater convenience and speed in their payment transactions. Our partners under this innovative platform include Blue CONNECT, GrabPay, YouTrip, and Chulalongkorn University. Through partner onboarding, KBank can provide services to more than 1.3 million customers of its partners. 2)Enhancement of service capability on K PLUS application through linkage of the customer database of KBank to that of its partners. Two more features have been added to K PLUS \u2013 the main service channel. They are i.e., 1) Member card addition (\u201cAdd Card\u201d feature): Customers are allowed to add their member cards of 13 leading brands to K PLUS, such as AIS Points, AirAsia BIG Loyalty, PTT Blue Card and The 1. Aside from going cardless, they can check their reward points and earn numerous privileges; 2) Payment of goods and services on K PLUS Market using KBank Reward Points: This feature allows customers to redeem their points from K-Credit Card \u2013 now totaling 2.97 million cards in circulation for purchase of goods and services. As customers have more options to pay via instant point redemption instead of cash, this offers greater opportunity to sellers. Last year, cardholders redeemed more than 1,400 million KBank Reward Points for purchase of goods and services. 3)Unsecured personal loan offered via K PLUS: Last year, KBank introduced unsecured loan via all KBank channels. Focus is on online lending via K PLUS and platforms of KBank\u2019s business partners. Moreover, KBank joined with LINE Financial Co., Ltd. last year to establish KASIKORN LINE Co., Ltd. The company will be fully operational under the LINE BK brand in the second quarter of 2020 in order to offer unsecured personal loan on K PLUS, thus allowing K PLUS users, both retail customers and small business owners, improved access to small-scale funding sources with greater convenience and swiftness. In 2019, KBank extended more than 36,000 million Baht in unsecured loan. For 2020, KBank has set a target of increasing its consumer lending by 178,000 million Baht, representing an increase of 30 percent over-year.