New hyper casual game (HCG) publisher and social gaming community app, Storms, recently onboarded the first mobile game onto its platform titled “Umbra: Amulet of Light”, in line with its ambition to partner with high potential mobile game studios in South East Asia and globally.
Umbra: Amulet of Light is a simple and addictive 3D puzzle game developed by Indonesian indie game studio, Niji Games. The local developer was a participant of Google’s Indie Games Accelerator – where David Yin, Chief Executive Officer and Benjamin Pommeraud, Chief Growth Officer of Storms, were both part of the initiative’s comprehensive gaming curriculum and mentorship program.
As Storms continues to evolve its offering as a HCG publisher and social gaming community platform, it plans to empower high potential mobile game developers in realising their full potential by leveraging on partnerships with Google, Telkomsel, and others across the region.
“The mobile gaming industry is experiencing rapid growth at present and we at Storms are proud to partner and learn from the highest potential mobile game studios in Indonesia and globally as we scale rapidly. Together with Google & Telkomsel, we have discovered a gem in Niji Games, and we hope to help Niji Games fulfil its local and global ambitions,” said David Yin.
Throughout his tenure as the Head of Business Development of Google Play for SE Asia and Australia, David has intimately supported the IGA Program with his vast pool of expertise and experience in growth creation. David emphasised that successful apps do not fall from the sky but are the result of the persistence and hard work of motivated & passionate developers.
To foster a vibrant gaming ecosystem and community in Southeast Asia, the Indie Games Accelerator (IGA) initiative by Google aims to help top indie game developers achieve their full potential. The IGA is a comprehensive six-month gaming curriculum and mentorship program for gaming startups from emerging markets who are looking to build successful businesses and supercharge their growth on Android and Google Play.
“It’s great to see how local game developers like Niji Games who participated in our programme find success while remaining committed to doing something that they are really passionate about.“, said Marcus Foon, Google Program Manager (Developer Relations & Ecosystem).
Mobile gaming is growing in popularity as a form of digital entertainment for consumers in the Southeast Asia region.
Rachel Goh, Marketing Director of Telkomsel, said: “As a leading digital telco company in Indonesia, Telkomsel is committed to innovating customer-centric products and services – including in the digital lifestyle segment, to be the ‘The Home of Entertainment’. We are proud to unify our strengths along with Google and Storms’ in-depth regional knowledge and digital assets to bridge the gaps between local gamers and game developers and play a role in the incredible growth story of Southeast Asia’s gaming ecosystem. Collaborations have been a critical foundation for Telkomsel in our efforts to develop an inclusive and sustainable ecosystem that benefits the society’s best interest.”
Meanwhile, Niji Games reaffirmed the studio’s interest in linking hands with Storms, Google and Telkomsel for this initiative and expressed confidence that the three-way partnership would be able to deliver “a new level of gaming experience” for gamers in Indonesia and globally.
“We believe that this joint-partnership will greatly aid us in our mission to continuously develop fun and original games to inspire and bring happiness to all gamers,” said Nikko Soetjoadi, CEO & Co-founder of Niji Games.