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TCEB announces winners of ‘THAILAND’S MICE STARTUP’

TCEB

TCEB today announced the winners of ‘Thailand’s MICE Startup’ Competition held for the third year to promote innovation for MICE industry. The winners showcase innovation driving engagement, vehicle sharing and energy saving.

The first-prize winner, NewMedia X partnering with organiser of Thailand Toy Expo, receives 400,000 baht in cash for their “hybridsolution” which drives offline and online engagement for hybrid exhibition. The second winner, LOOPs partnering with MICE Communication, earns 200,000 baht for their Vanpooling aiming at vehicle sharing for mega sport events.

The third winner, Alto Tech partnering with SYN Hotel, gets 100,000 baht for their energy saving with smart AI recommendation. The five judges made the decision based on the innovation’s enhancement of MICE industry standards.

Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, said that ‘Thailand MICE Startup’ Competition is significant not only to Thailand’s MICE industry but also the country’s economic development. Amid the backdrop of the COVID-19 pandemic, the global MICE industry needs to utilise innovation and technology to enhance efficiency and competitiveness. This project also helps improve the competitive capabilities of Thai startups in the global arena.

This year’s competition attracted impressive interest with as many as 23 applicants. The judging criteria have been raised to meet the higher standards as follows: 1) The applicant team must identify the target customers and address their pain points of which the project aims to solve; 2) The applicant team must be able to testify to the tangible outcomes which can be further improved; 3) The applicant team has conducted an initial trial, proposing solutions and receiving positive customers’ testimony;

4) The applicant team must present a clear solution package that is easy to understand; 5) The applicant team must present a clear plan on how to spend the award money; 6) The applicant team must give a precise and proper scope-of-work which is also applicable for other customers; and 7) The applicant team must demonstrate the impact of their innovation on the MICE industry in a broader scope and clarify the economic value of the project.

The competition, which had been conducted during the past five months, entered the final round in November. The selected five finalist teams are: 1) Loops partnering with MICE Communication; 2) SSP Platform partnering with Green World Media; 3) Potioneer partnering with BITEC; 4) Alto Tech partnering with SYN Hotel; and 5) NewMediaX partnering with the organiser of the Thailand Toy Expo.

The affiliate organisations which have been supporting ‘Thailand’s MICE Startup’ Competition since its first edition are: The National Science and Technology Development Agency (NSTDA); The Digital Economy Promotion Agency (depa), and The National Innovation Agency (Public Organization) or NIA.

Mrs. Suwipa Wanasathop, Vice President of the National Science and Technology Development Agency (NSTDA), said that “Software Park Thailand, an organisation under the National Science and Technology Development Agency (NSTDA), is committed to empowering and propelling tech and digital innovation entrepreneurs to enhance capabilities of Thailand’s industrial sectors. ‘Thailand’s MICE Startup’ Competition is recognised as a platform in search of innovations which can strengthen capabilities and help to solve issues in the MICE industry.

Besides, the project opens new opportunities for both innovators and tech entrepreneurs to learn about product development directions which can be expanded to commercial activities or a future joint investment through supports from competent partners in public and private sectors.”

Mr. Chatchai Khunpitiluck, Senior Executive Vice President – Digital Economy Unit, The Digital Economy Promotion Agency (depa), said that “Thailand’s MICE Startup Competition is a platform that strengthens the development of MICE industry. It represents a symbol of cooperation (co-create) among government agencies on a joint mission to propel the country’s steady development. Apart from new ideas or new products and services derived from the project, the competition is recognised as a stage where new startups debut.

Depa is ready to promote these networking groups through our ongoing projects such as depa Accelerator and Tech Tycoon. Depa is aimed at propelling Thailand’s economy to the forefront of ASEAN through the use of technology and digital innovation developed to improve business efficiency and fulfil specific needs in different industries, including MICE.”

Dr. Pun-Arj Chairatana, Executive Director of The National Innovation Agency (Public Organization) (NIA), said that MICE industry ‘creates’ and ‘utilises’ ‘innovation,’ which focuses on dynamic and high-value services towards achieving satisfaction in the data-driven society, such as corporate meetings, incentives, international conferences, and exhibitions.

By promoting Thailand as a hub of international MICE business at the international level, the image of innovative Thailand will be established and, thus, is in line with the NIA’s campaign “INNOVATION THAILAND.” During the past COVID-19 pandemic c, NIA has the opportunity to develop innovation and tool for virtual events. The digital tool, which featured the best innovation developed by Thai inventors, has introduced new experiences and received good responses from all sectors.