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Hitachi launches Lumada Center Southeast Asia Bangkok Annex


Hitachi, Ltd. (TSE: 6501, “Hitachi”) and Hitachi Asia (Thailand) Co., Ltd. today announced the launch of “Lumada Center Southeast Asia Bangkok Annex” (hereinafter, “Lumada Center Bangkok Annex”) at Hitachi Asia’s Thailand regional office in Bangkok, as part of its continuous effort in contributing to “Thailand 4.0” and digital transformation of other Southeast Asia countries, especially in Smart Manufacturing and Smart City.

Following the launch of Hitachi’s first Lumada Center in Chonburi  in 2018, Hitachi has embarked on several co-creation projects with various customers mainly in the manufacturing and logistics sector. With the addition of the Lumada Center Bangkok Annex, Hitachi expands its avenues in providing customized digital solutions for business partners in Thailand and in Southeast Asia.

Both the Lumada Center facilities in Thailand will act as springboards for Hitachi Asia’s regional offices to connect and reach out to customers in Southeast Asia.

The main feature of the Lumada Center Bangkok Annex is its co-creation room, a space where ideation takes place and where collaboration is achieved through in-depth analysis of the needs of each client. Through NEXPERIENCE, a methodology for collaborative creation with customers advocated by Hitachi, insights from multiple perspectives and discussions are gained through workshops with customers.

Mr. Yoshihiro Sugeta, Managing Director of Hitachi Asia (Thailand) Co., Ltd., said, “With the addition of the Lumada Center Bangkok Annex, we now have more avenues to promote the use of digital technologies and support the further advancement towards a value-based economy in Thailand and in the Southeast Asia region.”

Today, several industries are facing the pressure of increased competition and digitalization is one of the most effective ways for companies to sharpen their competitive edge. This is especially important for the manufacturing and logistics sector as it is traditionally heavily reliant on manual labor. Through data analytics and artificial intelligence (AI) tools, optimal results can be achieved in the manufacturing process and efficiency throughout supply chains can be improved.

Such digital transformation is made possible through the Internet of Things (IoT) technology, where tools like AI analytics and capabilities such as remote monitoring can help increase overall operational efficiency and productivity.

Mr. Akihiro Ohashi, Executive Director of Hitachi Asia (Thailand) Co., Ltd., said, “The Lumada Center Bangkok Annex is one more touchpoint for Hitachi to accelerate digital transformation through co-creation with customers. We are glad to be able to support various business sectors to achieve greater outcomes driven by digital technology.”

As part of the efforts to accelerate social innovation in Thailand and in Southeast Asia, Hitachi will continue to co-create with customers and partners to establish the best customized digital solutions to suit different business needs in the ‘new normal’.