TheReporter.asia

ข่าวไอที เทคโนโลยี

GET to rebrand as Gojek to deliver an enhanced experience

rebrand

GET has today announced that it will unite its app and brand under Gojek to become Gojek Thailand. This is a significant milestone in the company’s long-term business strategy, and builds on the success of the GET platform since its official launch last year. As of June 2020, GET has completed over 20 million orders and created income earning opportunities for tens of thousands of Thais.

The Gojek app, which will be launched in Thailand in the coming weeks, will deliver an enhanced, more seamless user experience as part of the company’s mission to reduce life’s daily frictions for consumers. The app is underpinned by a new international technology platform, meaning Thai users will be to access Gojek services in Singapore, Indonesia and Vietnam. GoViet, the company’s brand in Vietnam will also be updated to become Gojek.

Pinya Nittayakasetwat, General Manager, Gojek Thailand, said, “We are excited about this change, which demonstrates the strategic importance Gojek places on Thailand. Since GET’s launch in 2019, the team has successfully built one of the country’s leading on-demand platforms, with four different services and a user satisfaction rate of 96 per cent.

As we enter our next phase of growth, the same local leadership team that built and established GET, will continue to lead the execution of Gojek’s local strategy as well as shape and tailor product development to serve the needs of the Thai market. Thailand is a highly competitive market, and the time is right for us to leverage Gojek’s strengths and scale to remain at the forefront.”

Gojek is Southeast Asia’s leading technology group and a pioneer of the integrated Super App and ecosystem model, connecting users to over 2 million registered driver-partners, and 500,000 GoFood merchants across more than 200 cities in Southeast  Asia.

Founded on the same principle of using technology to improve the lives of users, GET connects users in Bangkok to more than 50,000 drivers and more than 30,000 merchants, of which over 80% are micro, small and medium enterprises (MSMEs). By rebranding to Gojek, the company will be able to drive deeper impact and create new income-earning opportunities for partners, as it leverages world-class technology to fulfill the changing needs and priorities of Thai users and bring new features and products online more quickly and at scale.

Andrew Lee, Group Head of International, Gojek, said, “GET has achieved incredible things in a short amount of time, and we believe this milestone will help take our offering to even greater heights. By unifying our tech platform as part of our long-term strategy, we’ll be able to ensure a great experience for users today, and for years to come. This shift reflects Gojek’s deep commitment to international markets as we introduce our brand to a broader base of users with a view to creating deeper impact across the region.”

Users will be able to access the same services for food delivery, ride-hailing, logistics and payments, while enjoying an improved experience with the new Gojek app. Further details on availability will be announced soon. Presently, GET users, as well as driver and merchant partners can continue to enjoy the GET app.