Tree Pay and Edenred to power up Retail Ecosystems

Tree Pay and Edenred to power up Large Merchants and SME Retail Ecosystems with Loyalty, Rewards and Redemption digital solutions in Thailand
Tree Pay (Thailand) Co., Ltd., a payment service provider who has CAT Telecom as a major shareholder, has entered into an exclusive partnership with Edenred Pte Ltd., and as such agreed to enter into a Memorandum of Understanding (MOU).
This partnership will help increase and accelerate potential revenue generate and value creation for SME and large merchants. By providing a digital platform that combines Payments, Loyalty,
Rewards and Redemption services such as e-voucher, e-Coupon and e-Ticketing, it will make it easier for merchants to provide more convenience in delivering these services to their customers by digital platform.
Mr. Dhanant Subhadrabandhu, Chairman and Board of Director of Tree Pay (Thailand) Co., Ltd. and Mr. Laullent Pellet, Chief Executive Officer of Edenred, signed the Memorandum of Understanding to initiate the beginning of our newfound partneship.
Mr. Suvicha NaLita, Chief Executive Officer of Tree Pay, Mr. Smithi Rangsitananond, Chief Financial Officer of Tree Pay and Mr. Jeffery Teo, Managing Director of Product and Sales, Mr. Johann Suchon, Managing Director of Global Rewards for Edenred acted as witnesses to the occasion.
With this innovative platform, together with Tree Pay’s payment network and technology, we are accelerating our merchant’s business success in the digital world of commerce as well as participating and promoting our Government’s digital transformation initiative through merchant inclusion whilst offering a 100% digital solution platform.
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