Nissan announced the appointment of Adisai Sirisinha as vice president for marketing in Thailand, effective 1 September 2019. Adisai will directly report to Ramesh Narasimhan, president of Nissan in Thailand and functionally report to Nirmal Nair, vice president of marketing for Nissan Asia & Oceania. He succeeds Sureetip La-ongthong who will pursue other opportunities outside of Nissan.
In his new role, Adisai will be responsible for developing marketing strategies to elevate Nissan’s brand, managing product introduction strategies, marketing brand plans, marketing communication, CRM, events, and product and pricing strategy in Thailand, under its midterm plan Nissan M.O.V.E to 2022.
“With his strong and extensive experience in both marketing and the automotive industry, I am confident that Adisai is a strong leader who will help support our process in uplifting the Nissan brand in the strategically important Thai market, toward Nissan’s midterm plan ‘M.O.V.E to 2022’,” said Ramesh Narasimhan, president of Nissan in Thailand. “Sureetip has provided critical leadership in strengthening and aggressively growing Nissan’s brand and introducing various products.”
Adisai is an experienced marketeer with 20 years of marketing in the automotive industry in Thailand, China and Germany. Prior to joining Nissan, he worked in a global automotive company for more than 17 years, engaging in various key management roles across product and marketing. Adisai holds a degree in Industrial Engineering, and Masters Degree in Finance from Thammasat University.