TVSquared Japan platform Real-Time Analytics

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TVSquared, the gold standard for TV performance analytics and optimization, announced the opening of TVSquared Japan. The Tokyo-based offices will provide on-the-ground support for the world’s third-largest advertising market.

TV ad spend is expected to reach more than $15 billion1 this year in Japan, and continue to increase through the 2020 Summer Olympics in Tokyo.

Localized for the Japanese market, TVSquared’s ADvantage platform measures the impact of TV spots and provides insights to maximize spend and optimize campaigns for bi-monthly and advanced, six-month buys.

The platform offers multi-country, cross-brand analysis across the sales funnel by prefecture, network, channel, day, daypart, program, genre and creative, and provides buy recommendations based on individual KPIs.

Calum Smeaton, CEO and founder, TVSquared said, “Japanese brands are looking at TV for performance vs. simply being a vehicle for reach. In the last year, we’ve worked with dozens of Japanese advertisers to transform TV into a marketing channel that is measurable, optimizable, transparent and dynamic.”

“While TV is unrivaled for brand awareness, it has also evolved into a major driver of direct response.”

TVSquared makes TV a performance-marketing channel. More than 700 brands, agencies and networks in 70 countries use TVSquared to get real-time views into TV campaign performance, make in-flight optimizations and demonstrate ROI.

TVSquared brings transparency to the entire TV-buying ecosystem in Japan. Brands and agencies understand the real-time performance of campaigns, and use those data-backed insights to identify the most effective TV buys for response.

Networks harness TVSquared insights to realize the value of inventory, optimize pricing and give advertisers the confidence to increase spend.