Mazda is becoming an exceptional brand and one to be closely followed, with the Thai executive team led by Mr. Chanchai Trakarnudomsuk taking the company to new heights.
This year, one of the most outstanding changes from Mazda is the new showroom appearance that has given the Mazda brand a premium status, giving customers confidence and helping to accelerate sales during the past several months.
In July, Mazda sales grew by as much as 62 per cent to 6,262 units, while 7-month sales reached almost 40,000 units.
Mr. Chanchai Trakarnudomsuk, President of Mazda Sales Thailand Co., Ltd. (MST), said Mazda has performed exceptionally well in 2018. “Although Mazda did not launch any all-new models this year like we did in previous years, I think that we have done remarkably well since the start of the year.
We are very proud that customers welcome out facelift Mazda2 and Mazda3 models, which are seeing increased sales. The launch of the Mazda CX-3 2018 Collection in July has also increased the traffic to the showroom as well for test drives,”
Adding that the CX-3 is an attractive choice for customers looking for a compact SUV that is filled with the latest technologies and features, allowing everyone to experience the exceptional performance and innovative technologies.
In July, the Mazda2 was the top-selling model with sales of 4,346 units, growing by as much as 73% compared to the corresponding month last year. Another highly popular model, since its launch late last year, is the all-new Mazda CX-5 with sales of 618 units, growing by 96%.
Other Mazda models also enjoyed sales growth – Mazda3 with 553 units (46% growth), Mazda BT-50 PRO with 625 units (38% growth), and the Mazda CX-3 with 220 units (14% decrease).
In total, Mazda sold 6,262 vehicles in July for a 62% growth, allowing the brand to achieve an aggregate of 39,955 units during the first 7 months of this year, a 44% growth compared to the 27,810 vehicles sold during the same period in 2017.
Mr. Thee Permpongpanth, Vice President of Marketing and Government Affairs, said due to the fast-rising number of customers, Mazda’s priority is to raise the experience level of customers with a new MCI (Mazda Corporate Identity) showroom theme as well as increase the number of Mazda dealers around the country.
We are also raising the after sales quality in order to offer the highest level of convenience for customers, along with developing the potential of employees both in sales and after sales, to create expertise and speedy service,” he said.
An important factor that has enabled Mazda to enjoy increased sales is the highly attractive design that also comes with Mazda’s outstanding performance and technologies, Mr. Thee added. “In addition, Mazda is moving ahead in terms of marketing promotions.
We give importance to all channels whether it is online or offline media in order to reach a variety of customers groups.
We also keep improving our strategies for improving customer service for both sales and after sales as they are all correlated and will help keep the Mazda brands in the hearts of customers.