With Songkran Festivals marking the Thai New Year being celebrated amidst the April heat shooting above 40 degrees Celsius, Mazda’s sales performance have been even more fiery with over 6,000 units being sold, marking a rise of almost 40 per cent.
Mazda sales during the first 4 months of this year has exceeded 22,000 units, an increase of 8 per cent compared to the same period a year ago. In Thailand,
Mazda had just celebrated a remarkable fiscal year with higher sales than previously anticipated, while Thailand is also the fastest-growing market for Mazda worldwide.
Mr. Chanchai Trakarnudomsuk, President of Mazda Sales (Thailand) Co. Ltd., said, “In the past, Mazda had very few models marketed in Thailand and everyone at Mazda had to work very hard in order to give customers the confidence in our brand.
We also had to truly understand our dealers and all the work systems in every aspect. Most importantly we know who Mazda customers are and what they want from Mazda.
In order to become successful, there are many factors involved, and they must work together in harmony. We must maintain our strong points and fix any of our weaknesses in order to raise our competitiveness.
This will allow all departments including sales, service, marketing and particularly the back office, to go forward together due to the fast increasing number of customers.”
“With increasing popularity in the Thai automobile market thanks to its emotional design, attention to details and large number of innovative technologies offering outstanding levels of performance as well as fuel efficiency,
Mazda products have caught the limelight, with customers helping to ‘word of mouth’ about their exceptional experience with Mazda” he added
In April, Mazda sales surged by 38 per cent (compared to April 2018) with the Mazda2 contributing 4,450 units and maintaining its No.1 position in the small car market with growth of 61 per cent.
Sales of the Mazda3 reached 430 units in April, rising by 14 per cent, while sales of the CX-3 reached 267 units, growing by 70 per cent. The BT-50 PRO pickup also did well, gaining sales of 526 units for a 27 per cent growth while CX-5 sales were 424 units.
Two Mazda MX-5 roadsters were also sold in April, helping raise Mazda April sales to 6,099 units. Moreover, on the first 4 months of 2019 (Jan-April), Mazda sold a total of 22,576 units registering a growth of 8 per cent compare last year.
Mr. Chanchai added, “The fact that Mazda sales has been growing every month means that we have taken the right direction. Apart from introducing new models to the market (this year we will launch as many as 6 new models),
an important thing that Mazda has been doing for almost two years is raising the quality of our service, both in terms of showroom image as well as higher service quality. This has created stronger confidence in the Mazda brand, along with increased sales.”