Viu, a leading pan-regional OTT video service by PCCW Media Group, signed an agreement with GMM Channel that Viu users in Thailand can now officially enjoy up to 200 hours of selected premium content from GMM 25.
This partnership marks Viu’s first content deal in Thailand on top of the extensive range of Korean drama series and variety shows, and strengthening Viu’s proposition as the hub of Asian Entertainment.
Thawatvongse Silamanonda, Country Manager, PCCW OTT (Thailand) said, “Over the top (OTT) streaming is increasingly becoming a viable option for Asian content consumption.
Our focus on providing relevant content to local markets together with the pioneering free and premium tiers of services tailored for different viewing habits of Asian netizens, has enabled Viu to become a leading OTT video service in the region that the total monthly active users has grown to over 16 million by the end of 2017.
Quality content with strong relevance is key to our continued high engagement with viewers. Adding GMM 25’s top programs affirms Viu’s commitment to bringing premium content to viewers and the premium program line-up from GMM25 will enable more relevant, highly localized content to attract more viewers, with growth expected to accelerate over the course of 2018.”
Viu has clinched deals with top tier Korean and Japanese content partners, giving Viu an exclusive window and rights to selected latest Korean dramas, variety, blockbuster movies as well as Japanese content which are very popular among Thailand viewers. This solid line-up will now be joined by GMM 25, a leading broadcaster in Thailand.
The broad variety of GMM 25’s content to be made available on Viu ensures that there are shows that appeal to viewers of all ages.
Among the choice selections are the popular Love Song Love Series, as well as The Crime, which stars veteran actors Oil-Thana and Ja-Natthaweeranuch in a crime investigation series that follows a group of skilled police officers who take on challenging cases.
The immensely popular Club Friday Show, a variety program, will also enjoy an exclusive head start on Viu. In addition, viewers can tune in to the Flower Ring, a popular series which has gained a huge fan base both in Thailand and China.
Boosaba DaoRueng, Group Chief Executive Office, GMM Grammy Public Company Limited said, The rapidly growing millennial audience makes our partnership with Viu essential, as we aim to support our existing audience while capitalizing on these millions of active users.
To capture the rising OTT users, both GMM25 and Viu are focusing on constantly pioneering and innovating both the content and the platform. We are confident that this important partnership will help us both achieve our business goals by providing excellent content platform for our viewers.
All Viu users in Thailand can enjoy the selected latest GMM25 content right after local telecast while premium users can enjoy enhanced features including ad-free content, availability in full HD 1080p video quality and the option to download to view later.
Thawatvongse concluded by noting that, “Viu aims to introduce the full spectrum of content genres through this content partnership with GMM 25 and set on a course to actively develop Viu Original – our local production initiative this year.
By working with top tier local content provider and production houses, we are fulfilling our brand promise to provide Viu audiences with compelling localized entertainment.”