BMW Group Thailand has sales record in 2017 with 43% highest growth

Hits: 102

BMW Group Thailand is celebrating yet another historic achievement with 11,030 BMW and MINI vehicles delivered to customers from January to December 2017, an increase of 39% year-on-year and the first-ever 5-digit sales figure in the company’s history.

BMW Thailand in particular posted the highest growth rate across BMW’s global network at 43% year-on-year. Starting in 2018, BMW Group Thailand achieved the best-ever January with 816 BMW and MINI deliveries, representing a 10% increase year-on-year.

BMW Motorrad also achieved a 36% increase in sales year-on-year with a total of 150 BMW Motorcycles delivered in January.

In addition, BMW Group Manufacturing plant – located in Amata City Industrial Estate, Rayong province – surpassed 100,000 units in local assembly to date. Selected new BMW cars and BMW Motorrad have also been unveiled today ahead of their public debut in the 39th Bangkok International Motor Show in late March.

“In 2018, BMW Group Thailand will continue our mission to bring the latest and greatest in automotive technologies and driving experiences for Thai customers to experience,” said Mr. Stefan Teuchert, President of BMW Group Thailand.

“In addition to sales reaching a five-figure total for the first time last year, our success in reaching the major milestone of 100,000 vehicles assembled in Thailand is yet another solid proof of our commitment to Thailand’s luxury car market.

I have full confidence that BMW Group Thailand will build upon these accomplishments under the leadership of my successor, Mr. Christian Wiedmann, through a combination of exceptional innovation in manufacturing and the ultimate vehicle ownership experience.”

BMW Group Thailand

BMW’s lineup of new arrivals for the Thai market in 2018 is led by the BMW X2 – the latest addition to BMW’s adventurous X range, the new BMW 530i Touring M Sport with its unparalleled combination of business-class comfort and athletic character, track-ready extreme performance with the new BMW M4 CS, and the all-new BMW M5’s uncompromising fusion of understated elegance and supreme power.

BMW Motorrad fans, meanwhile, will be delighted to welcome refreshed variants of beloved bikes – including the new BMW F 800 R, BMW S 1000 R, BMW S 1000 XR, BMW R 1200 GS, and BMW R 1200 GS Adventure – with new features and enhanced performance throughout the range.

“2018 will be a very exciting year for BMW fans in Thailand with so many new vehicles and technological innovations arriving in the Thai market,” said Mr. Teuchert.

“Our announcements today will set the tone for the remainder of the year as we look to reaffirm the forward-looking strategy that has driven us to a leading position in the premium automobile segment – not only in terms of performance on the road but also the leadership in innovation.”

BMW Group Manufacturing Thailand reaches historic 100,000-vehicle milestone and sets sights on a brighter, more electrified future

The BMW Group Manufacturing Thailand plant in Rayong has achieved a new historic milestone as it surpasses 100,000 vehicles built for BMW, MINI, and BMW Motorrad on the verge of its 18th year of operations. The plant’s capabilities will continue to expand in the future under a clear strategy aimed at enhancing both human resources and technological expertise.

Throughout 2018, BMW Group Manufacturing Thailand will lay the foundations for the future with advanced training and qualification programs involving the assembly of high-voltage batteries (HVB).

Organized in Germany by world-class experts from BMW Group, the program will provide participating staff from Plant Rayong with valuable opportunities to develop specialized skills for high-tech assembly work – including cutting-edge equipment and processes such as laser welding, plasma activation, robotics, and high-voltage testing.

These staff will follow in the footsteps of a number of qualified plant staff who previously undertook an HVB training program at a BMW plant in Germany.

“One of the pillars of BMW Group’s global strategy is electrification, and BMW Group Manufacturing Thailand is fully committed to the same mission,” said Mr. Jeffrey Gaudiano, Managing Director and Chief Executive Officer.

“With four BMW plug-in hybrid models already rolling out from our assembly lines, our next step is to prepare for high-voltage batteries – along with other advanced technologies – within 2019.”

In addition to HVBs, BMW Group Manufacturing Thailand is introducing a wide range of technological innovations to further drive the level of expertise, quality, and craftsmanship in its assembly lines.

Additive manufacturing – or 3D printing – offers customized vehicle parts for the customers while the addition of robots to the plant offer flexible assistance systems in production. 3D visualization and augmented reality technologies are recognized as the modernization of work environment in the company’s production areas.

In addition, it will be possible to further reduce ergonomically unfavorable and strenuous tasks, giving plant staff an opportunity to apply their unique cognitive skills to the best effect.

In addition, human resource investment at the Rayong plant continue its course in 2018.

Mr. Gaudiano said that, “With the start of our Dual Excellence in Education vocational training program, emphasizing in Mechatronics since 2015, in conjunction with the Thai-Austrian Technical College in Sattahip and Chitralada School (vocational program)

We also integrate the latest topic of the future technology, such as the HVB assembly, in the foundation course. In addition to training in the latest technological topics such as Mechanical Component for Mechatronics work and technology CNC/CAD/CAM,

We will also integrate the topics of Automated Guide Vehicle Program Coding in collaboration with the Thai German-Graduate School of Engineering (TGGS) and PHEV (Plug-in Hybrid Electric Vehicle) battery technology for the apprentice students.

Through such programs, we envision Thailand as an automotive production hub for ASEAN.”

Meanwhile, Plant Rayong remains fully committed to its sustainability goals after achieving the capability to produce zero waste to landfills since 2016.

The introduction of additional alternative energy technologies in order to achieve energy independence will also help support the longer-term goal of sustainability within the plant’s vicinity.

“This is yet another milestone the BMW Group Manufacturing Thailand. The spirit of our team at Plant Thailand allowed us to increase efficiency, contribute to continuous growth, and earn the trust as one of the most flexible plants within the BMW production network.

The skill, experience, and craftsmanship of our operators enabled us to build superior quality into our great products and earn the trust of our customers.” Mr. Gaudiano concluded.

BMW Group Thailand

BMW Financial Services

2017 was also an important year for BMW Financial Services Thailand following the introduction of BMW FREEDOM CHOICE – a new way for customers to access a BMW with guaranteed future value and a choice between full ownership or moving on to a new BMW at the end of the agreement.

“Strong collaboration between all entities within the BMW Group Thailand and our dealer network has led to another record year for us”, said Mr. Björn Antonsson, Chief Executive Officer of BMW Financial Services Thailand.

“Our overall portfolio value reached an all-time high of 40.4 billion baht in 2017, whereas the BMW Group brand new business volume has increased by 22% to reach over 12.5 billion baht in 2017.

We are very much looking forward to keeping the momentum going in 2018 with game-changing innovations such as BMW FREEDOM CHOICE.”

BMW Group Thailand also continued its mission to bring clean water to the Thai people in need in the Care4Water initiative.

A collaborative effort with our authorized BMW dealers and the US-based nonprofit organization Waves For Water, the Care4Water project seeks to elevate quality of life, enable a healthier way of living, and tackle health issues by providing communities in need with solutions that provide sustainable access to clean water.

Participating communities also gained a deeper understanding of the benefits of clean water as well as expertise in installing and maintaining water filtration systems for long-term use.

Until end of 2017, BMW Group Thailand and dealers have rolled out more than 3,434 water filter systems to 38 communities in Thailand under the Care4Water initiative. One filter can provide 100 people with clean water every day.

As a consequence, the company provided up to 343,400 Thai people with access to clean water at this point. Furthermore, volunteers from BMW Group Thailand visited the communities throughout the year to ensure a genuine positive impact on quality of life.

“This is our commitment as a dedicated corporate citizen of the Kingdom of Thailand,” Mr. Björn Antonsson concluded.