BMW Group appoint new President of BMW Group Thailand

BMW Group has announced the appointment of Mr. Christian Wiedmann as President of BMW Group Thailand, effective 1st April 2018. Mr. Wiedmann succeeds Mr. Stefan Teuchert, who is now set to take up a new position as CEO of BMW Group Russia.

A 17-year veteran of the BMW Group, Mr. Christian Wiedmann previously served as Managing Director and CEO at BMW Group Financial Services Australia in 2016 after having spent several years in South Korea to oversee the overall financial operations as CEO of BMW Financial Services Korea. In his new position, Mr. Wiedmann’s responsibilities will cover the management of all BMW Group Thailand business divisions – including BMW, MINI, and BMW Motorrad.

Mr. Wiedmann joined the BMW Group in 2001 and has since served various functions in BMW Group in many regions across the globe – including Germany, Japan, Austria, Greece, South Korea and Australia.

His previous roles have taken him to Thailand on two occasions –in 2003 for one year and again in 2011 for three years – to supervise financial operations at BMW Financial Services Thailand.

On this occasion, Ms. Hildegard Wortmann – formerly Head of BMW brand prior to her appointment as Senior Vice President Region Asia, Pacific in January 2018 – said, “I am delighted to give Mr. Wiedmann a warm welcome as the new President of BMW Group Thailand.

His many years of management experience in the BMW Group, together with his profound understanding of Thai culture, will definitely drive BMW Group Thailand towards further achievements and outstanding growth in Thailand’s premium car market – which has long been one of our key strategic markets in this region.”

“Our regional reorganization efforts have led to the reallocation of responsibilities from Munich to Singapore as our base for the entire Asia Pacific region – excluding China.

This allows us to further increase focus on markets in this region and emphasize our commitment to customers and dealers in these strategic markets – particularly in Thailand, where we continue to demonstrate a solid foundation through our people, dealer network, and customer base with proven growth records.”

“I’d like to express our appreciation to Mr. Teuchert for his dedication and contribution to BMW Group Thailand, which culminated in the most successful 12-month period in the company’s history with record-high sales and BMW Thailand in particular posting the highest growth rate across BMW’s global network.”

“I have no doubt that Mr. Teuchert will go on to accomplish great things in his new role at BMW Group Russia,” concluded Ms. Wortmann.