Chewathai (Public) Co., Ltd. or CHEWA announces the 2018’s busiuness plan, unveiling 7 new horizon and vertical projects totaling 5,915 million THB, expanding project development to Bangkok peripherals and main cities.
Expecting to increase horizontal project contribution to 40% from currently 10%, Boon Choon Kiat said, in order to strengthen Chewathai and cater to every requirement of customers via Chewathai Society, aiming to grow annual revenue by over 20%.
Mr. Boon Choon Kiat, Managing Director of Chewathai (Public) Co., Ltd. (CHEWA), disclosed “Real estate business for 2018 expects a continual growth driven by economic expansion, Government mega project investments including metro sky train, double track railways and motorways as well as the development of the Eastern Economic Corridor (EEC) which becomes country’s concrete roadmap.
Regarding the market trend of city residence, the launch of new condominiums located along the route extension of sky train continues to grow such as airport link and future sky train lines including yellow, pink, green and blue line. Potential residence buyers are more interested.”
“This year Chewathai celebrates the 10th Anniversary of business, completing 15 projects to win trust from consumers selecting the projects developed by Chewathai (Public) Co., Ltd. We are committed to creating and delivering products and services that exceeds customer satisfaction.”
Underlining the concept “Build a Life” as a leading Real Estate Development Company in the heart of consumers, paying attention to every demand of customers and residents, from demand analysis to meet residence demand and understand lifestyle of residents in today’s society.
For the 2018 business plan, Chewathai will continue to develop vertical and horizontal projects.”
Mr. Boon Choon Kiat added “ For 2018, the Company targets sales increase to 2,400 million THB or a 20% growth from 2017, consisting gof 1,500 million THB backlog and the plan to launch 5 new projects and 2 joint venture projects totaling 5,915 million THB investment value including:
The project “Chewathai Residence Thonglor” (Thonglor 20), a 155 unit low-rise condominium, totaling 954 million THB
The project “Hallmark Kaset Nawamin”, a 480 unit Low-rise condominium, totaling 1,700 million THB
The project “Chewa One Bhuddhamonthon sai 1,” the latest brand, a 54 units of single house with average 19 million THB selling price, totaling 1,226 million THB
The project “Chewa Home Rangsit Klong 4,” the latest brand, a 275 unit of townhome with average 2.5 – 3 million THB selling price, totaling 700 million THB
The project “Chewa Home Prachauthit 90,” a 391 unit townhome with avearge 2.1 – 2.49 million THB selling price, totaling 885 million THB
The project “Chewa Heart Sukhumvit,” a townhome project located in Sukhumvit 62/1, totaling 180 million THB
The project “Chewa Heart Thonglor,” a townhome project located in Sukhumvit 36, totaling 270 million THB
In addition, the Company proceeds to adjust revenue to balance contribution from condominium project and horizontal project (single house and townhome), targeting in the next 3 years to record revenue contribution of 55% from condominium project.
“40% from horizontal project and 5% from factory rental, compared with current revenue contribution of 90% from condominium project and 10% from single house project.”
“Prioritizing customers, Chewathai introduced “Chewathai Society” in late 2017, receiving a warm welcome from customers, as a result of the design to meet lifestyle and exclusive experience of residents, based on the key concept to maximize benefits for Chewathai residents from customer demand perspective and privilege differentiation.
Thanks to insight into customer demand, privileges are accurately presented to customers such as Member Get Member Program. Just Chewathai Society members introduce friends to become customer of any Chewathai projects, get introduction fee up to 100,000 THB.
Enjoy special discounts from leading stores, exclusive promotions and great activities and special right for members to reserve and purchase new projects of Chewathai before others.
Besides the service Chewathai care (Chewa Care : Chewa call 1260) offers personal assistant for advice, instruction and maintenance guidance to extend useful life of equipment in your residence and remain in good condition.” Mr. Boon Choon Kiat concluded.