Rolls-Royce Motor Cars achieves historic business record

Rolls-Royce Motor Cars has achieved the highest annual sales in the marque’s 115-year history, with 4,107 cars delivered to customers in over 50 countries around the world in 2018, and continues to generate a positive contribution to its shareholder, the BMW Group.

In a year of multiple records, the world’s foremost Luxury House also enjoyed unprecedented demand for its Bespoke creations, and launched the new Cullinan – the Rolls-Royce of SUVs – to great international acclaim.

Highlights of growth
  • Annual sales of 4,107 are the highest in the marque’s 115-year history
  • Year-on-year sales growth in all regions; the Americas remains largest market
  • Rolls-Royce Motor Cars continues to generate a meaningful financial contribution to its shareholder, the BMW Group
  • Buoyant demand for all model families, with Phantom a major growth driver
  • Record levels of Bespoke commissions establishes Rolls-Royce as a true Luxury House
  • Cullinan garners stellar headlines worldwide following a highly successful launch. First few Cullinans delivered to customers in time for Christmas
  • Cullinan advance orders running well into the second half of 2019
  • 200 new jobs take total Rolls-Royce workforce past 2,000 for the first time
  • Highest-ever intake on Apprenticeship Programme

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Rolls-Royce Motor Cars